Lebara is a telecommunications company providing services in many countries around the world, using the mobile virtual network operator business model. Lebara Mobile provides pay-as-you-go mobile SIM cards, targeted toward the needs of international communities and migrant workers.
I successfully rebranded the business, both internally and externally. I revamped all websites and mobile applications, including the current website and app. Moreover, I designed a new website using proper UX methodologies and research data to enhance the user experience.
I conducted stakeholder interviews, research, created journey maps, analyzed data, worked on wireframing, prototyping, testing, and iterations. I followed a user-centered approach and operated in a fully Agile environment. Collaborated with an external agency for branding and development needs. Additionally, I successfully built and managed a product design team of 6.